Chapter 18: Sales Promotion and Personal Selling

In addition to using advertising, public relations, and personal selling, marketing managers can use sales promotion to increase the effectiveness of their promotional efforts. Razer actually gives consumer many promotion. They do not have aggressive campaign like other companies such as Dell or Asus, but they do give the consumer what they expect from the promotion.

Many companies are using the method of giving customers chances to have free shipping. And Razer is doing that way too, at the moment they are offering the deal of free shipping for order above $50. There was one promotion that whenever we order anything from gosugamers.net, we will get a Free Razer beanie. One of their most popular promotion campaigns had been Free Razer Attitude T-shirt+ Free Shipping for order above $150. They also offer many exclusive promotions fro royal customers.

While most of Razer's products are selling online and retailers, they do not really have personal selling. But they do have customer services that help customers to be able to choose the right products.