Managers have better chance of successfully marketing products if they understand how consumers learn about and adopt products. An innovation is a product perceived as new by a potential adopter. It really does not matter whether the product is "new to the world" or some other category of new product. If it is new to a potential adopter, it is an innovation in this context. Nowadays, Razer and its products have been described as innovative by delivering competitive edge to gamers.
Innovation is the key to new product development and Razer has worked on it. They don't necessarily develop products that did not exist before. Keyboard and Mice are the most important accessories for people who use computer. Razer is not the first company which is producing computer accessories. So what makes them so different from other competitors? What makes them so innovative?
The truly great products are based on technology, designed with extensive human factors and users ergonomic studies and then tested by the top professional gamers. In simpler terms, their own world class scientists and engineers develop cutting edge technology in-house or with partners, design phenomenal products around core technologies- and test them in the field with their pro-gamers before they launch them.
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| Razer Mamba |
Razer's products are not only known by the attractive appearance but also the functional design. For instance, the new
Razer Mamba has upgraded with gaming grade wireless technology and 4G Dual Sensor System which is outfitted with a laser and an optical sensor to accurately calibrate the mouse to any surface for exceptional pinpoint tracking. For many people, Razer's mouses and keyboards are just regular computer accessories, but for gamers, those are their best-friends.
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