Friday, September 2, 2011

Brief History of Razer USA

Razer USA is one of the largest games company in the market capitalization. Razer USA designs computer, computer hardware, consumer electronics specializing in products specially marketed to gamers, including mice, keyboards, headsets, sound card, mouse pads, etc.

Razer USA was found in 1998 in San Diego, California by CEO Ming-Liang Tan and President Roberts " Razerguy" Krakoff in a tiny shared office with a couple other gamers. And they have grown today to hundreds of employees worldwide with offices in seven cities including San Francisco, Hamburg, Seoul, Shanghai and Singapore. After 6 years, Razer team of engineers and marketers tried to develop and market a high end computer gaming mouse, called Boomslang targeted specially to computer gamers . It was positioned as the world's first 2000 dpi( dots per inch) mouse and purported to give greater control and accuracy to gamers who used it. Razer USA was the one of the first companies to sponsor gamers, which directly contributed to the emerging pro-gaming phenomenon. Razer was also the first company to sponsor teams and donate prize money for team events Counterstrike in 2001. Razer USA continues to support major global tournaments and e-sport gaming teams and individual professional gamers. Through the experience of teams and gamers who use Razer's products, they develop and upgrade their product to a higher level. At Consumer Electronics Show( CES) 2011, Razer gave consumers the information of the Rzer Switchblade, a handheld gaming device prototype, which won the Best of CES 2011 people's Voice award. It is the big step for Razer who wants to jump into the market of gaming computer that has many competitors such as Alienware of Dell or Asus.
First product of Razer, Boomslang









No comments:

Post a Comment