Saturday, September 10, 2011

Chapter 3: Ethics And Social Responsibility.

Razer USA Ltd follow their code of Ethic very strictly. Some can pretend to co-develop products with professional gamers, but gamers do not develop technology; scientists and engineer do.


CEO Min-Liang Tan and Razer Switchblade


Most Razer products are generally met with positive reviews. However, Razer products have also been the target of heavy criticism. Their products have been known for having "low build quality" as their cords sometimes develop shorts, their buttons ghost-click, their mouse wheels make a loud squeaking noise, and glossy plastic comes off as very cheap. That  is what people comment about Razer products when this company give consumer chances to test their products. It proves that Razer consider about the long-range best interests of the company and the company's relationship to the society within which it c operates. Scientists and engineers develop and design their products in their own lab and then put them to the test with top professional gamers who use them in pro-level tournaments and then provide them with feedback. Then they iterate on the product, refining it with the feedback- over and over and over again. That's how it's done, that's how a Razer product is built from ground up. No fake marketing and no hype. In other countries, Razer uses their real ability to attract customers by sponsoring for many Technology conventions. Building a big wall of believe on customers, they gain reputation and spread out to the world.

For Gamers. By Gamers.
Team Razer

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