Chapter 15: Retailing

Although Razer is a company selling product all over the world, but they do not have direct sales store. Instead, they use the method of selling products through retail store such as BestBuy or J&R. Not only that, Razer Online Store is quite popular, as it is accessible worldwide and convenient. As we know, Apple is one of the most popular product in the world, Razer has application that allows customer be able to buy their products online just through an Iphone.

In the retail store such as J&R near Brooklyn Bridge, you can easily find Razer products because, they are placed in a separate section; including most of Razer Gaming Mice( Razer Mamba, Razer Naga Epic, Naga Imperator, etc.), Razer Gaming Keyboard( TRON® Gaming Keyboard Designed by Razer, StarCraft® II Razer Marauder, etc.), headphone, and complementary products such as speaker or mousepads. Not only at J&R, BestBuy is also one of the popular Electronic company in NYC; it is really easy to find one. However, most of Razer's products have sold by Razer Online Store. By that way, they do not need to spend time to find the retail store; instead,they just need to go online to find the product that they want. In the gaming world, Razer is the most popular brand so at any computer convention, consumer can find it too.

BestBuy NYC 5th Avenue

I have visited some retail stores of BestBuy and J&R, but i do not feel convenient because assistants do not really know about Razer's products. It is understandable because in a big store like that, there are a lot of things they need to take care of. So i choose the other way, buying those products online. You can chat directly with the company if you want to ask any question. They will help you find the product according to your preferences. I feel comfortable with Razer's services.