Chapter 17: Advertising and Public Relations

For many people, they don't really know about Razer because their target market is specifically gamer( amateur, advance, professional). People think that is because they don't advertise to every person. Razer has many great products, of course, they can not sell themselves, no matter how good they are. Razer is a company that doesn't advertise aggressively, doesn't have big campaigns like Apple, but they put a lot of thought, effort, and time to figure out the most effective advertisement for a group of people.

In many computer convention, specifically, gaming conventions, you can easily find the ad of Razer. At Consumer Electronics Show 2011( CES 2011) in Las Vegas, Razer had showed off their newest product- Razer Switchblade. This is the technology era, it is developing non-stop. Every computer company tries to best to reach the edge, specifically, gaming computer company. Razer is the one who leads the new era of gaming laptop and delivers a whole new ultimate experience to gamers all around the world.