Chapter 2 - Strategic Planning for Competitive Advantage

Min- Lian Tan, CEO of Razer USA, has been an important part of the company's strategic planning. Not only him but gamers are also an critical part of the marketing plan that makes Razer has been set themselves apart from other similar products as extreme useful and unique. Therefore, Razer has been able to gain competitive advantage by making themselves different from the rest.

Best seller gaming mouse- Razer Mumba

Different companies have different way to advertise their product. Razer gives consumer a lot of detail to describe why their product such as Razer Mamba or Razer Naga are useful, uinique products that better than others. Mouse and keyboard are the soul of gamers, if gamers can choose the right soul mates, they will gain more advantages to win the match. Therefore, the system of Razer helps gamers classify products. For different level of gamers ( amateur, advance, professional), Razer gives different advices in order to help customers choose the right products. That is a part of strategy planning that helps attract more consumer.

By sponsoring for many game tournaments, Razer gains more competitive advantages also has more opportunities to improve their products. Any game tournament that sponsored by Razer, they always give gamers chance to experience their products. From that point, Razer is able to strengthen the relationship between company and customer. Sponsoring for tournament is an arrow aims for two targets. First, strengthen the long-term relationship; Razer might be able to gain reviews from professional gamers who use Razer's product for the tournament so they can improve the quality of the product. As their slogan " For gamers. By gamers".

Assembly Winter LAN 2011