Chapter 4: The Marketing Environment

Razer is known as an expensive company that their products are pricey. However, consumer nowadays, they care not only about the price, but also about the quality of product. Razer's product basically satisfy all the needs of customers.

For most of the computer accessory companies, the target market is very wide. Razer is not different from other, they aim to variety types of consumers. As the slogan " For gamers. By gamers", the main target of Razer is gamers. Can you estimate the age of gamers? It is a hard question because simply anyone is a gamer, from young boys, young girls to older people. For a computer accessory company like Razer, finding a target market is an easy task. But the important point here is that how is Razer's product better than others?  

Logitech Gaming Mouse G300

Razer Naga

As you can see the simple comparison between the two famous computer accessory companies; from the appearance to the measure, Razer is better than the other one. Razer has the ambition of becoming the largest gaming computer and computer accessory in the world. And they are working hard on it by releasing the new Razer Switchblade, the fastest gaming laptop.

For Gamers. By Gamers
Team Razer