Chapter 5: Developing a Global Vision

Step by step, Razer is developing the international strategy. For a huge market as technology market with big companies such as Logitech, Apple or Dell; a company needs to have unique and special strategy in order to attract consumer. We are living in a fascinating and changing world, the technology changes every minute, the needs of customer change as well. For Razer , they choose to develop their company in not only in the US but also in Europe and some Asia countries.

Different gamers from different countries have different needs from the gaming accessories. Therefore, Razer tries to bring the same ultimate gears for gamers from all over the world. The interesting point about Razer is that even they sell products for customers all around the world, but their main target market is  Europe and Asia. They don't have an official store, but they give companies such as Best Buy, JR licenses to sell their products. By that way, they can save a lot of money from renting or ads.

Best Buy Website

In my opinion, Razer is using very effective strategy to develop their brand. They are expanding really fast,   computer accessories such as keyboard, mouse, game pad or headphone, etc. are a potential market for Razer. Until October 2011, Razer has 12 bases located all over the world. By revealing Razer Switchblade, they have more opportunity to expand their market.

Razer Global Map

For Gamers. By Gamers

Team Razer.